Another day, another 24-hour sale. Yesterday’s Vaute sale was pretty amazing, but Krochet Kids might have actually topped it today with a name-your-own-price sale. But don’t click away to buy everything you can for $20 (the sale’s lower limit). Keep in mind that Krochet Kids is a non-profit organization supporting impoverished women in Peru and Uganda. “We believe that there needs to be a reorientation of how we view and value the clothing we purchase,” the Krochet Kids announcement says. “The endless race to the bottom for consumers and companies to buy/sell the lowest price possible continues to damage people and planet. Today, for 24 hours only we are letting you choose the price you want to pay for [our] items. We ask you to pause and think about what it’s worth to support women and their families through the purchasing of our products.” Their promotional graphic for the sale (which can see at the top of this post) shows packing paper being torn back to reveal the people behind the products.
We have watched pay-what-you-want pricing become an increasingly common trend in the music world over the last decade, but this is the first time we’ve seen it from a clothing company.
Krochet Kids is one of the most outstanding examples we’ve come across in the ethical clothing world, which is why they’re our spotlight company of the month for September. Not only are the helping women overseas, but they’ve done excellent work with transparency, going so far as to write the name of the person who made each item on the tags of their clothing. If you haven’t checked out their selection of shirts, sweaters, hats, and bags, there’s never been a better time. Now head on over to their store and let them know what it’s worth.